Context setting and collaboration
The process for this was a very collaborative one. The client, a PHD economics student at the University of Southern California (USC) received a grant to conduct a series of widespread surveys — consisting of a sample size of approximately 1500 mothers — in two districts in Telangana, her home state, in the last quarter of 2024. Prior to this, she had conducted a similar survey in 2023, wherein she had developed visual aids but weren’t very successful in gauging answers as it left mothers confused and unsure about the purpose of the aid. She wanted to address this problem, as well as bring in storytelling elements that allowed the concepts to be explained in simple, engaging ways. We developed the visuals alongside the client’s research input on the details in the illustrations. For example, the exact types of foods we could show in the illustrations that people from this state would eat regularly, government schemes to improve nutrition (for example, the Balamrutham supplement) and also helped significantly with the messaging, ensuring that the concepts were communicated clearly, making sure that the illustrations we developed were a close picture of what was happening on ground. There were also several discussions, exchanges and brainstorming sessions to ensure that both deliverables in the project would resonate and be correctly understood by the target audience.
